Responding to customer needs is a long-standing commitment. In the 1980s, when the United States faced an energy crisis, MGE stepped up its conservation efforts. Our home energy audit program ranked second in the nation in 1983. More recently, open discussions at our town-hall meetings, called Community Energy Conversations, helped us better understand our customers’ preferences for future energy supply. The discussions shaped our Energy 2015 plan. Former MGE Chairman Frederick Mackie (above) explained our position well in 1976: “We do want our customers and stockholders to understand the decisions we must make are for the sake of running our business properly and in response to their needs. This presents a real challenge, but we believe it can be met.”

It’s a challenge we still meet today.